HEAR FROM A FRANCHISEE
OrthoDirect helped me establish a new way of thinking about how I work with the hospital. They have challenged me to become a more effective leader, which meant I first needed to become a student. I had to develop a different mindset. I can tell you this - Their system absolutely works, and our hospital is experiencing the benefits!
-Dr. James Mahalek, Franchise Owner
The idea of developing a turn-key, change leadership, consulting business for qualified surgeons and former medical device reps made a lot of sense to us. This idea is what led to the launch of OrthoDirect USA (ODUSA) Franchise, which provides a service that specializes in strategic execution and managing the change dynamics through on-going organizational education. Our structure successfully aligns all of the stakeholders, with the hospital’s mission and vision at the forefront, to pursue significant cost reduction and process improvement as a unified team. Unless everyone involved understands, "What's in it for me," nothing will happen. Healthcare is no different than any other market sector, and economic alignment is a prerequisite for any enterprise to succeed.
The ODUSA Franchise combines a unique strategy with a structure that is safe for physician participation. ODUSA does not sell any medical devices and is vendor agnostic, therefore, they are not considered a Designated Health Service (DHS), which means Stark Law is not applicable.
We believe that the best partnerships are built on shared values. If these principles resonate with you, contact us to learn more about our franchise business model.
We believe that surgeons should control the selection process associated with medical devices and decide which technology is best for the patient.
We believe that the patient deserves the technology that best serves their need regardless of the brand. Our process empowers surgeons and procurement personnel to become more informed buyers.
We believe that surgeons must lead the transformational change necessary to lower healthcare costs. Engaged and passionate surgeon leadership is critical and is a mandatory requirement in our process.
OrthoDirect provided me an opportunity to grow a business with my physician partner that leverages our experience to create exceptional value for our hospital clients.
Identifying waste and improving efficiencies in our service line is not only the right thing to do, but it's one of the most moral things I can do as a surgeon.
OrthoDirect aligned our physicians and improved our processes. We now purchase physician preference items (PPI) with no middlemen, saving 60-80%.
Hospital Supply Chain
OrthoDirectUSA (ODUSA) was founded in 2008, in response to the high and often hidden cost of the traditional supply chain that contributes to exorbitant implant prices. Approximately 45 percent of the manufacturers cost are attributed to selling and general administrative expenses (SG&A) – the majority of which are selling costs. ODUSA realized an opportunity to help Providers reduce their procurement cost by eliminating the need for traditional middlemen support and introduce them to various manufacturers who would be willing to sell devices directly at wholesale prices.
ODUSA tested this idea at a Spine Specialty hospital in 2009, which resulted in a reduction of the hospitals spend by $5,000,000 over the first 12 months. Through this early experience, we recognized the need to develop our Operating Room Device Technician (ORDT®) learning development curriculum, which helps guide the Provider and their employees through the difficult task of personal transformation and cultural change.
Our system can guarantee a reduction in procurement costs. Now, through our franchise alignment mechanism, we can also guarantee successful Implementation and cultural transformation.
Share your thoughts, request a meeting, or find out more about this unique surgeon alignment structure. Just fill out the form below, or give us a call. We’ll be happy to tell you more.